Shoppers Saving Time and Money
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Before we "shop till we drop," we search. Whether due to high gas prices, shrinking personal time, or the Internet's daily inclusion in our lives, a recent study revealed that over 90 percent of adults regularly research products, services, and brands online before buying them. We might say shoppers are saving two critical life elements - time and money - by spending some pre-shopping time online.
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Research To Purchase Facts |
|
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Adults Who Regularly Search Before Purchase |
92 percent |
|
Electronics |
50.8 percent search before this purchase |
|
Apparel |
31.9 percent search before this purchase |
|
Appliances |
27.0 percent search before this purchase |
Source RAMA - Retail Advertising And Marketing Association